Soothing Relief: Melanie Mayron’s Good Baby Natural Diaper Cream

It’s not unusual to see a celebrity dabble in another trade. “Raiders of the Lost Ark” actress Karen Allen runs a knitting studio in Massachusetts. Soleil Moon Frye and Lisa Rinna both own and operate retail boutiques. And there are the requisite actors-turned-politicians (thanks for that, Ronnie)–recent reports have “Batman” Val Kilmer running for governor of New Mexico.

melanie mayron

So while strolling a green trade show, it wasn’t that surprising to see actress Melanie Mayron, former “thirtysomething” star and now an accomplished director, hawking her line of all–natural diaper cream. But it was the story behind the venture that intrigued.

Mayron, mom to ten-year-old boy/girl twins, was frustrated by the lack of a good, safe diaper cream, so she partnered with her dad David, a renowned pharmaceutical chemist, to come up with the perfect formula. The father-daughter team launched Mayron’s Good Baby, a natural skin care line free of synthetic fragrances, Paraben, sodium lauryl sulfate and DEA. Mayron’s dad still toils each day in his Hatfield, PA lab, developing even more products for Good Baby. David Mayron is also behind Jao, an all-natural multi-purpose line, spearheaded by Melanie’s sis, Gayle.

Here’s more from our chat with Melanie, a.k.a. “The Tushy Lady.”

thedailygreen.com: Tell us why Rosie O’Donnell is instrumental in getting your “Tushy Lady” career jumpstarted.
Melanie Mayron: Rosie was on her way to my next-door-neighbor’s baby shower and her child was screaming and crying. She showed me his diaper rash and talked about how she’d tried everything. My dad and I were still working on Good Baby diaper cream, but I grabbed a white blank tube and handed it to Rosie. A week or so later, I had 22 messages on my machine. Friends were calling to tell me that Rosie said on her TV show, “I don’t know what happened to Melanie Mayron’s acting career, but now she’s making diaper cream!” And she enthused that it was the only thing that had worked for her son. The next day I was in a restaurant and a waiter said, “Hey look, it’s the tushy lady!”

tdg: This venture sounds ambitious, especially with all the competition.
MM: I’ve been pouring what I have into it, kinda like Diane Keaton in “Baby Boom.” It’s been that sort of labor of love thing. Ten years ago, when I started, there was nothing. I remember spending $18 on a jar of Kiehls, I sent it to dad and he said, the minute you put your hand in this, it’s contaminated. The trickiest things are preservatives. With baby oil you can use benzyl alcohol, but you can’t with the cream so we work with a bacteriologist and only use products derived from natural sources. Before my kids were even born I was like, “there’s no natural line of baby products.” But I was ahead of my time. You use diaper cream x amount of times a day and I wanted something natural, that went on easy, dried quickly. I was always working with my dad on stuff and even have a patent on a time-release tablet.

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Are You Ready for Digital TV Conversion?

This February 17 (or June, if Obama gets his extension passed), America will undergo a mandatory conversion from analog to digital for our TV sets. Do you care and should you?

man watching big screen tv

If you have a set that’s not connected to cable or satellite and rely on over-the-air television, you will need a converter. And these babies can run $50-$70. If you give a hoot about the environment, then you’ll care about this: the number of toxic, old sets about to be dumped into landfills is daunting.

Some Hollywood programming execs are certainly sweating it, especially since the government “reached its funding ceiling” for the TV Converter Box Coupon Program. Consumers applying for coupons must wait for funds from expired, unused ones.

PBS President and CEO Paula Kerger calls this “inexcusable.” Speaking at the January Television Critics Press Tour, an emphatic Kerger said, “When people are making very hard economic choices in their households, and many are choosing free over-the-air television and closing their cable accounts because they cannot afford to keep them, I think we need to make sure that every household that can be connected to a box is connected to a box.”

The conversion implications run deep. Nielsen Media Research estimates 6.5 million households, representing 5.7% of homes with television, are unprepared for the switch. And Kerger believes these numbers are “grossly underestimated.”

“Because of the economics, people have deferred the decision to buy a new television set,” Kerger added. And since PBS is home to “Sesame Street,” (the newly reborn) “Electric Company” and a host of educational programming, the chief is especially concerned about the kids. “Particularly children in lower income households. A lot of untethered [unattached to cable or satellite] sets are [ones] that kids use to watch television.”

Obama to the rescue — after calling for a delay, the Senate recently voted to move the conversion to June. Plus Obama’s stimulus package includes $650 million to help replenish the coupon program.

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